Tuesday, April 26, 2011

48 Laws of Power....LAW 27

LAW 27

Play on People’s Need to Believe to Create a Cultlike Following


People have an overwhelming desire to believe in something.  Become the focal point of such desire by offering them a cause, a new faith to follow.  Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking.  Give your new disciples rituals to perform, ask them to make sacrifices on your behalf.  In the absence of organized religion and grand causes, your new belief system will bring you untold power

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1 comment:

  1. This is so true. You can see this LAW of power applied in every industry. Corporate America, Music, Sports, religion, and politics just to name a few. What do you think about this LAW of Power?

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